8 Questions to Ask Before Hiring a Google Ads Manager for Your Business
If you’re a freelancer or owner of a small business, hiring someone to run your Google Ads is a big decision. The right person can bring in a steady number of leads and help you to grow your business. But the wrong person can take your money, waste your time, and leave you confused about what exactly went wrong.
You’re not an expert on Google Ads, and you don’t need to be to hire a PPC manager. But you do need to know what to ask. In this post, we’ll walk you through 8 important questions to ask before hiring someone to manage your Google Ads.
Want to learn more about Google Ads in general before looking into someone to run them for you? Check out some of our resources here or go to our homepage for a full directory.
1.Do You Require a Long-Term Contract?
Some agencies lock clients into six-month or even year-long contracts. That’s a big commitment, especially if you’ve never worked with them before. And if things aren’t working out, you shouldn’t be forced to stay. As a therapist or small business owner, you need flexibility. A better option would be a month-to-month contract, or a trial period. This gives you time to see if they’re a good fit without being trapped in a long-term contract.
At Revkey, we don’t believe in locking people in. All of our contracts are month-to-month, so you have the freedom to evaluate results and make the best decision for you and your business, one month at a time.
2. How Many Accounts Do You Manage At Once?
Google Ad campaigns need regular attention and strategizing to perform well, and it’s important to know that your PPC manager is going to have the time to give your campaign the attention it needs. If your manager has too many accounts, then they might not have time to be hands-on with your campaign, and you might fall through the cracks.
Ask how many accounts they manage at once and how often they make changes or monitor your campaign. A good manager is one that will have the time to give your campaign the consistent support it needs, not one stretched so thin they forget about it.
3. Will I Have Access To My Account?
It’s your business, and so your Google Ads account should belong to you. But not all agencies work that way. Some set up everything under their own account, meaning that if you ever part ways, you’ll lose all of your ads’ data and history, and you’ll be left in the dark regarding your ads’ performance.
That data is necessary to optimize a Google Ads campaign, and without it you’ll be starting at square one all over again. That’s why you should always make sure that you, the client, will have full access to your Google Ads account.
4. Do You Have Other Clients in My Area or Niche?
It’s smart to ask if your potential Google Ads manager has clients in the same area or niche as you. For example, if they already manage ads for another business in the same niche right down the street from you, your campaigns could end up competing with each other.
It’s fair to ask if they have other clients in the same area or niche as you, and if they do, how they’ll make sure your campaign stays unique and effective. A good manager should have a clear answer.
5. How Will We Communicate, and How Often Will We Talk?
It’s important to know how you’ll communicate with your PPC manager. Some will check in regularly and give updates on your campaigns, others will only reach out when there’s a problem. Make it clear what sort of communication you want up front, whether that’s reports, monthly calls, email updates, or anything else that matches what you need.
You don’t want to feel like your campaign is hidden from you, or that your manager disappeared into the shadows. Make sure their communication style aligns with your expectations. A good manager should give regular updates to their clients, and be available to answer any questions that pop up.
6. How Do You Track Results, And How Often Will I See Them?
At the end of the day, the point of Google Ads is to bring in real leads. That’s why it’s important to ask any potential PPC manager how they measure success. You want hard leads, not just more traffic, so ask what will be tracked. Will they track phone calls? Form fills? Emails? Will they tell you what’s working and what isn’t?
To learn more about the analytics we share and what you want to look at in your first 30 days click here.
7. What Will You Do In The First 30-90 Days?
Before taking someone on to run your ads, ask what they’ll be doing and looking for in the first few months of your campaign. A solid PPC manager should have a plan for the beginning of your campaign, and not just hope for the best.
Ask your potential manager what they usually see when they start a new campaign and what sort of strategies they’ll implement to make sure your ads are off to a good start and have a solid foundation to build off of. You want to avoid managers who set it and forget it.
8. What’s Included In Your Monthly Fee?
Before you sign up for anything, you should know what exactly you’re paying for. This is doubly true in marketing, where you need to know where your money is going and what you’re getting in return. Some management fees only include account monitoring, while others include full account setup, conversion tracking, strategy, and reporting.
Check our management fee page to see our different price plans depending on what you’re looking for!
The Right Questions Lead to the Right Partner
Choosing the right Google Ads manager can make a big difference in how your business grows. No matter how big your business is or what your personal goals are, it’s necessary to ask the right questions up front to make sure you’ve found the right fit for your business.
At the end of the day, you need someone who’s honest and experienced. If your manager has those two qualities, then you’ve already found the recipe for success.
If you’re ready to explore whether Google Ads is a good fit for your practice, we’d love to help. At Revkey, we offer month-to-month contracts, personalized support, and a focus on results that actually matter: real leads, not just clicks.
Reach out today for a no-pressure consultation. We’re happy to answer your questions and see if we’re the right fit for your goals.
About the Author
Sam D’Andrea, Google Ads Account Manager
Sam has a background in copywriting, email marketing, and digital marketing strategy. My experience working in B2B, B2C, and affiliate marketing has given me a broad perspective that allows me to tailor my strategies individually to each of my clients, working with them and understanding their needs on a personal level.
