Google Ads For Landscape Architecture
Grow your landscaping business with a team of Google Ads experts
Managing and expanding your landscaping business is literally a full-time job. With so many areas of focus, it can be easy to put advertising on autopilot. But you likely won’t acquire new customers consistently. In an ultra-competitive environment, you need to stand out to those looking for residential and commercial landscaping services.
It’s about having the right message at the right time when potential customers begin to search for options. Finding guidance on how to do this to maximize your investment streamlines the process, eliminating hours of work. We’re here to help with tailored Google Ads solutions for landscaping.
Elevate your search appearance to engage at the right time
The day-to-day operations of running a landscaping business may leave little time for digital marketing. Key to your digital footprint is how visible you are in search. You can improve this with well-defined Google Ads strategies. With our experience and approach, those in need of a landscaper will see your brand at the top of the page.
Our landscape Google Ads solutions
Here’s what to expect when working with us:
Strategic keyword targets that account for relevancy and geography
Optimized, engaging ad copy
Negative keyword lists to prevent wasted budget
Geotargeting
Safeguards to avoid click fraud
Retargeting
Ongoing campaign optimization based on performance data
Monthly reporting
Benefits you can realize with Google Ads
Google Ads can play a critical role in new customer acquisition. Driving traffic to your website and converting new customers is the primary benefit, but there’s more you can expect, including:
Greater brand awareness
Measurable results that offer insights into how people are searching for your services
Quick results, as Google Ads can start working the day they launch
Broader reach to a larger but targeted audience
Scalability of digital advertising tactics with campaigns for multiple sets of keywords
The ability to make real-time changes based on data or other factors
Services you can advertise with Google Ads
Your landscape business likely offers a variety of services for residential and commercial property owners. You may also specialize in very niche projects. What you do and who you serve will drive your Google Ads strategy.
For each service you provide, you’ll need a Google Ads campaign. It includes what keywords to target, relevant messaging, and high-quality imagery.
Landscape design
Pools: concepts, construction, and maintenance
Hardscape services: pavers, walkways, sitting and retaining walls, fire pits, and lighting
Patio installation
Setting up sprinklers and repairs
New lawns
Mulching
Holiday lighting
Why work with RevKey for landscaping Google Ads?
Our digital marketing pros have essential experience in developing Google Ads strategies for local companies. Our approach is custom to every business, as we inquire about your goals, challenges, and budget.
Key reasons to work with us:
Experts in Google Ads and local marketing
Monthly meetings to review all results and next steps
Dedicated account managers who perform all the work of managing your Google Ads
Landscaping Google Ads FAQs
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Local consumers almost always start with a search when they have a need. They are also more likely to click on ads when looking for local services. Since they are at the top of the results, they get the most exposure.
If the messaging is relevant and appealing, they’ll click and land on your website, which could result in an online conversion or call. Continuous optimization of your Google Ads based on performance means you’ll continue to see strong ROI.
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Our team has been a pioneer in Google Ads, with experience dating back to 2010. Those working with you are Google Ads certified and continue to hone their expertise to keep pace with changes.
We do all the work to set up and manage your Google Ads account so you can focus on running your business. Monthly meetings provide the results through easy-to-understand, transparent reporting.
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We work with companies across all budget numbers. Google Ads can start with a small investment of just $1,500 per month to test and experiment. We can then increase your budget to increase the frequency of your ads in results.
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You likely have specific coverage areas, so you only want to advertise to those within these cities or ZIP codes. By geotargeting, you can customize ad messaging too, which could increase clicks and conversions. It also ensures you’re not wasting dollars by showing up in searches for areas you don’t serve.
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As your campaigns run, more performance data becomes available. From this, you can identify which copy or images have the best click-through rate (CTR) and shift more of the budget toward these ad groups. Post-click data also informs you of the quality of your landing pages. If clicks are high but time on site and Conversions are low, it may indicate your landing page needs improvements. Testing and rotating different extensions is also part of optimization.
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Your monthly report will include data across all campaigns, including impressions, CTR, conversion rates, and cost-per-click (CPC). You’ll have full visibility of the performance by ad sets. We don’t just send you a report for your own interpretation. We have monthly meetings to look through the reports and answer all your questions.
Connect with us today to learn more about how we can help your business.
RevKey has helped hundreds of local businesses boost revenue and gain new customers. With our help, you can see the same results. Let’s work together for your company’s success.