Unmasking The Potential of Digital Ads

How?

Targeted marketing has made it easy to create ads that speak to a particular group of people, be it demographic, age, location behaviors, or interests. 

And this is not a magic trick or guesswork. 

Social media and other platforms, like YouTube and Google, have made it easy to find what people want. With billions of users sharing their preferences, interests, and behaviors online, these platforms provide a goldmine of data that you can use to create targeted and compelling ads if used correctly. 

For example, whenever you search for a therapist on Google, you may notice for the next couple of days, your social media feed has therapists in your area or online therapy ads popping up now and then. This is because social media and search engine platforms share data to ensure target advertising is effective. 

Digital advertising generates interest and engagement among your target audience, leading to increased website traffic, higher conversion rates, and, ultimately, more revenue. 

To help you unmask the power of digital ads, here is why and how you should start using them to not only put your business out there but to get at the top of search results.

It shouldn’t be a Mystery

At this point, it would be a nightmare not to invest in digital ads.

Here’s how online advertising works

Unlike traditional ads such as billboards, print ads, and TV commercials, you can get an in-depth analysis of your campaign using digital ads. This gives you measurable results since you’ll be able to track every click, view, and conversion in real-time to see how the ad performs. 

Plus, keep in mind if an ad is not performing well, you can adjust it to ensure it portrays your brand exactly how you want. This is important, as a recent study conducted by WordStream revealed that Digital ads can increase brand awareness by 80% and clients are 59% more likely to convert after seeing an ad related to their searches.

Let’s Break it down

1. Define the budget

• Knowing when and how to spend through the year or the quarter goes a long way when planning out content for digital ads.

• But don’t forget to adjust the budget later on to account for previous ad performance and future business objectives.

2. Plan your campaign

• Figure out the main goal you want to achieve with digital ads. This could be building brand awareness, increasing sales, or driving traffic to your site.

• Gain an understanding of your target audience.

• Decide which advertising platform to use (Google, Instagram, YouTube, etc.) and what type of ads to use in your campaigns

3. Bring your ad to life

• Draft a clear and engaging message >> Stick to the point but pique your audience’s interest.

• Make sure to use high-quality images or designs.

• CALL-TO-ACTION. Make it obvious. Make it count.

4. Configure settings & targeting

• Take advantage of advertising platform targeting features to narrow down your audience to fit the business, service, or product you’re advertising.

• Make sure the settings are just right for your budget, scheduling, placement, etc. You’ve spent time on everything else now you just need to make sure the ad launches and appears where you need it to.

Use Experts for Your Digital Ad Campaigns 

Digital ads are key for a top-performing marketing strategy.

If you want more visibility on your content that eventually converts to whatever action you want, like purchasing a product or service, subscribing to your newsletters, and following you on social media, you need to leverage digital ads. 

But to take your campaign to the next level, you need our expertise. 

What’s so special about RevKey, you ask? Oh, just everything! 

For starters, we know the ins and outs of digital advertising. We work with you before creating a campaign to get your brand right. We also ensure that your ad spend is effectively used by crafting eye-catching and informative ads that grab your audience’s attention, and efficiently drive conversions while optimizing your campaign ads in real time. 

Get in touch with us today if you want to take your marketing to the next level with digital ads.