CMC Therapy
CASE STUDY
About CMC Therapy
Industry: Mental health counseling and therapy (multidisciplinary group practice).
Specialty: Counseling and mindfulness-based therapy for individuals, couples, families, parents and teens, offered in person in Davie, FL and online throughout Florida.
Size: Small group practice: nine CMC clinicians plus two affiliated clinical colleagues, led by Founder and Clinical Director Dr. Claudia Caprio, LMHC, DMFT.
Individual Therapy
CMC Therapy Florida (Counseling & Mindfulness Collaborative Therapy) is a collaborative group practice based in Davie, Florida, serving clients in person at its Broward County office and through secure online therapy anywhere in the state. Under the tagline "Where reflection leads to transformation," the practice offers a warm, judgment-free alternative to cold, clinical offices, built on the belief that healing happens through connection rather than perfection.
The CMC team supports clients navigating depression, grief and loss, fear and stress, trauma and generational trauma, relationship issues, life transitions, ADHD, and emotional regulation, with modalities that include EMDR. The clinical team brings together licensed clinicians, associate clinicians, and a counseling intern under the direction of founder Dr. Claudia Caprio.
CMC describes itself as "small on purpose." Clinician wellness is treated as part of client care, and the team gathers in person regularly to stay connected. That model only works if every clinician has a full, well-matched caseload, which is where RevKey came in.
Couples Therapy
Family Therapy
Parenting & Teen Therapy
Online Therapy
The Challenge
Challenge: Organic leads could not keep pace with a growing group practice in one of Florida's most saturated therapy markets.
Timeline: Ongoing partnership, with the campaign mix refined as lead-quality data came in
Objective: Increase the volume and quality of inquiries to fill clinician caseloads and grow the practice.
South Florida has no shortage of therapists. In Broward County, group practices compete for the same searches, the same referral sources, and the same prospective clients. For CMC Therapy Florida, that meant organic visibility and word of mouth had hit a ceiling. As Dr. Claudia Caprio put it, group practices in the area are "a dime a dozen," and organic leads alone were "just impossible to sustain."
The problem was cadence as much as volume. Inquiries were not arriving fast enough or consistently enough to fill clinicians' caseloads, and no other marketing channel was closing the gap. For a practice whose model depends on a well-supported team, every unfilled hour on a clinician's calendar mattered. Claudia knew paid search was the way to get CMC in front of more people actively looking for help.
She also knew what she did not want. During her search, Claudia met with several "one-stop-shop" agencies offering Google Ads alongside SEO, social media and blogging. When she reviewed their work, she wasn't impressed. She concluded that one-stop convenience often meant complacency, so she researched specialists in each discipline separately. RevKey stood out as the Google Ads expert for a therapy group practice.
“Organically, leads just weren't coming in fast enough, or at a cadence and pace to be able to fill up the clinicians' caseloads.”
Dr. Claudia Caprio, Founder & Clinical DirectorThe Key
How we follow a CMC lead from first click to first session
Each stage feeds back into campaign decisions, so the account learns from real outcomes, not just reported conversions.
-
Search and Performance Max impressions, clicks, reported conversions
-
Form reached, started, completed
-
Follow-up status and booked consultations
Launch
Search + Performance Max run side by side
The first thing Claudia noticed was that RevKey wanted to learn about CMC before spending a dollar of its budget. Her point of contact, Justin, took the time to understand the practice's brand, clinicians, services, and the clients CMC serves best. That groundwork shaped everything that followed.
From there, we built CMC's campaigns on an integrated data approach. Most Google Ads accounts are optimized against whatever Google reports as a conversion. We don't treat every reported conversion as a success. Instead, we combine primary lead conversions with diagnostic signals such as form starts, form completions, page views, the specific pages and page combinations visitors explore, time on site and time on page, and whether a visitor reached the contact form and finished it.
Google Analytics shows us how traffic behaves across Google Ads, Search, direct visits, cross-network placements, and other channels, and we monitor how Google's AI categorizes CMC's search traffic. Most importantly, Claudia shares what happens after the click. We compare advertising data against Spruce, CMC's CRM and follow-up pipeline, and the practice's own internal tracking. That lets us judge lead quality and accuracy, flag poor-quality leads, and correct the campaign based on what is actually happening inside the practice.
-
Traffic source, pages viewed, time on site and page
-
Calls, texts and messages with the intake team
-
The practice's own intake and caseload records
With that visibility in place, we launched a two-pronged Google Ads strategy using both Search and Performance Max. Over time, the downstream data told a clear story: leads from Performance Max were consistently higher quality than leads from Search. We followed the evidence and shifted the account toward Performance Max.
Learn
Lead quality tracked through Spruce, CRM and CMC records
Shift
Budget moves toward Performance Max
Throughout, we treated CMC's ad budget as the practice's own resources rather than a number to spend. The goal was never more activity or a bigger bill. It was the best possible result for every dollar, with the strategy adjusted continually according to lead quality and real performance. Alongside the campaigns, we shared recommendations beyond Google Ads, including ways to improve the CMC website and the practice's overall visibility.
Lead volume since the campaign began.
In Claudia's words, CMC's leads have "tripled, maybe even quadrupled" since she started working with RevKey.
The Results
Our work with CMC Therapy Florida accomplished the practice's core objective: more business flow and the momentum to keep growing. Lead volume has more than tripled since the campaign began. Just as important, the leads coming in are better matched to the practice, because every optimization is checked against what happens after the inquiry.
The early benefits were both practical and personal. Claudia saw the increase in quality leads she came to RevKey for. She also found a partner that took the time to understand CMC instead of "just taking my money and acting like they knew what to do with it."
Why the data matters
Of all the data behind this campaign, the most important thing is not any single number. It is how the numbers connect. A larger figure is not automatically a more valuable signal. A high volume of form starts can reveal intent or friction even when final conversions are lower. Because Claudia shares downstream results from Spruce, her CRM and internal records, we can compare what Google reports against who actually books and becomes a client. That connected view is what makes CMC's lead growth trustworthy, and it is why our decisions rest on evidence rather than assumptions.
Long-Term Impact
Over time, the practice has grown in ways Claudia says she "would never be able to imagine." Beyond the lead growth, CMC gained a partner who helps it improve its website, its visibility, and its business as a whole. Claudia describes RevKey as part of CMC's "village of support." With a campaign that keeps learning from real client outcomes, CMC is positioned to keep caseloads full, support new clinicians as the team grows, and compete confidently in a crowded South Florida market.
“I don't feel alone anymore. RevKey is not only a member of my village, but an extension of a business partner. Leads in my industry are everything, and as a growing practice we can't rely on organic by itself. It's easy as a business owner to feel isolated, like nobody knows what you're going through. Having someone listen to the pain points feels like a business therapy session.”
Dr. Claudia Caprio, LMHC, DMFT Founder & Clinical Director, CMC Therapy Florida
Ready to fill your clinicians' caseloads?
RevKey specializes in Google Ads for therapists and group practices. Let's look at what's happening after the click in your account and build a plan around the clients you want to reach.