THRIVE THERAPY & COUNSELING
CASE STUDY
About Thrive Therapy & Counseling
Industry: Mental health therapy and counseling services (individual and specialty therapy practice).
Specialty: Provides compassionate, affirming psychotherapy with a focus on supporting HSPs, LGBTQIA+ individuals, and young adults — offering in-person sessions in Sacramento and secure online therapy across CA
Size: Small-to-medium sized private practice
Thrive Therapy & Counseling is a compassionate mental health practice based in Sacramento, California, offering both in-person and secure online therapy across the state. The practice specializes in supporting people navigating anxiety, trauma, identity concerns, self-esteem challenges, grief, and life transitions.
Thrive’s clinicians are particularly experienced in working with Highly Sensitive People (HSPs), LGBTQIA+ clients, young adults, and other individuals seeking an affirming, equity-focused therapeutic environment.
Services include evidence-informed approaches such as ACT, CBT, DBT, Brainspotting, expressive arts, and walk-and-talk therapy, with personalized care tailored to each client’s goals and needs. The team emphasizes kindness, dignity, and respect in fostering growth, resilience, and well-being.
Key metrics since the start of their campaign in August ‘25
Conversion rate
Average time on site
Average cost per click
The Challenge
Challenge: Other hired agencies could not produce the results they were looking for
Timeline: 2-3 Months
Objective: Increase leads across the board but particularly bring in traffic from the LGBTQIA+ and local student audiences
Thrive Therapy & Counseling had previously partnered with multiple marketing agencies, but none were able to effectively increase qualified leads from their core target audiences: college students and the LGBTQIA+ community. After working with another Google Ads agency that failed to deliver meaningful results, they turned to RevKey due to our specialized experience supporting therapists—particularly our proven success advertising to LGBTQIA+ and student populations.
Their primary goal was to generate more consistent inbound leads overall, with a strong emphasis on increasing visibility and engagement among local college students and LGBTQIA+ individuals, audiences they had struggled to reach beyond word-of-mouth referrals.
The Key
To address Thrive Therapy & Counseling’s lead generation challenges, we implemented a highly targeted digital strategy centered on a Google Ads Performance Max campaign. This campaign structure allowed us to reach users across multiple Google networks while refining audience signals to better align with their ideal client demographics. We conducted in-depth research on local competitors within the therapy space and built audience targeting around users engaging with Sacramento-based LGBTQIA+ organizations and student-specific web pages from area colleges.
In addition to paid media optimizations, we identified friction within the client intake process. Working closely with Ivy, we streamlined Thrive’s contact form, reducing it to a single page and limiting initial questions to less invasive information. This lowered barriers to entry and improved the likelihood of form completion from prospective clients.
The strategy focused on narrowing audience targeting while simplifying conversion pathways. Over a 2–3 month period, we were able to fully implement, test, and optimize these efforts, allowing campaign performance to stabilize and demonstrate measurable impact.
50%
Lead Increase
101%
Increased clicks compared to previous campaign going from 1,319 > 2,653 clicks
1900%
Increase in Conversion Rate, calculated by form submissions, using their current 3% rate compared to their original 0.15%
The Results
Our strategy successfully addressed Thrive Therapy & Counseling’s primary objective: increasing qualified leads from college students and the LGBTQIA+ community. Since launching the campaign, the practice has experienced consistent growth in inbound inquiries, with a noticeable rise in student-focused and LGBTQIA+-centered therapy requests—two audiences they had historically struggled to reach outside of referrals.
Within the first few months, Thrive saw an immediate lead increase of approximately 50%, providing both measurable growth and stronger momentum in filling appointment availability. This influx of prospects allowed their team to focus more on serving aligned clients rather than relying heavily on word-of-mouth marketing alone.
Key Performance Metrics (Since Campaign Launch in August of 2025)
Average Time on Site: 53 seconds
Conversion Rate: 3%
Average Cost Per Click (CPC): $3
Among these KPIs, the average time on site stands out as particularly important. A 53-second average session duration indicates that the ads are attracting a highly relevant, niche audience that resonates with Thrive’s messaging and services. When paired with a solid 3% conversion rate, it demonstrates not only engagement but also intent—users are not just browsing; they are qualified and motivated enough to take action.
Long-Term Impact
Over time, Thrive can expect continued lead growth, stronger local brand recognition within Sacramento’s student and LGBTQIA+ communities, and a more diverse, well-aligned client base. By combining precise targeting with an optimized conversion process, the campaign has positioned Thrive Therapy for sustainable, scalable growth in a competitive local market.
“I've been impressed with RevKey from my first meeting! Not only are they focused on getting results, but they bring stats, expertise, and creativity to their approach.
I really appreciate our monthly meetings, reviewing the analytics together, and how we're continually tweaking the details to try to get the most bang for my advertising dollar. RevKey really seems dialed in to what's most effective in running Google Ads for mental health therapists now!
Ivy Griffin, Founder, Director, Supervisor
