Google Ads For Therapists & Group Practices

Yes, especially for therapists looking to get new leads directly. Google Ads puts you at the top of the search results immediately, reaching potential clients at the exact moment they’re looking for support.

Google Ads are worth paying for if you approach them strategically, with clear goals and ongoing optimization. That’s where RevKey comes in, we can manage your Google Ads and optimize them on a consistent basis so that you don’t have to.

The cost for Google Ads varies based on your location and the specific services you’re advertising for. You only pay when someone clicks your ad. For therapists, we typically see clicks range from $3.00 to $10.00. We work with you to set a monthly budget that fits your goals and ensures a good ROI.

Google charges the card you have on file whenever you hit a specific “billing threshold” or every 30 days, whichever comes first, meaning you aren’t hit with one bill at the end of the month. We’ve written a blog post explaining in detail how Google charges you for ads.

Technically, you’ll see increased traffic to your site within 24-48 hours. However, the first 30 to 90 days of a new campaign are the learning phase. In this time period, the campaign is still gathering actionable data, and we are optimizing and implementing long-term strategies based on that data. After month three is usually when most campaigns really begin to kick off.

We use robust audience targeting strategies and long lists of negative keywords to prevent your ads from showing to an irrelevant audience. For example, if you’re looking for more private pay clients, we exclude names of insurance carriers and target specific household incomes in order to get a qualified audience. If we see irrelevant leads coming through, we dive back in and tighten the targeting immediately to protect your budget.

Yes, if you have reached capacity, we can work with you to pause your Google Ads until you need them to work for you again. That is something that sets RevKey apart, we do not lock you into long term contracts, all of our services are Month to Month.

We focus on high-intent keywords and audiences, targeting specific, action-oriented searches. By focusing on the intent behind the search, we find clients who are ready to book an intake, not just browse articles.

You will receive monthly updates from us that focus on and explain the key metrics that matter: how many people saw your ads, how many clicked, and how many turned into real inquiries. We’ll walk you through how these metrics relate to each other, explain our data-based strategies, and answer any questions you have. 

You definitely need a good website and landing pages specific to each service you’re advertising for. In our experience, more general pages or links directly to booking do not perform well and lead to wasted money.

We are experts in Google’s healthcare policies. We ensure your ad copy avoids "prohibited" language that could lead to disapprovals while maintaining professional standards. Regarding HIPAA, we focus on the marketing side, while ensuring any lead-tracking methods used do not violate patient privacy.

Managing it yourself often leads to using Google’s default settings, which are designed to make Google money, not save yours. RevKey understands the nuance of the mental health field and Google Ads. We handle the technical heavy lifting so your budget is spent on high-quality leads.

Definitely. We can create separate ads or campaigns targeting unique demographics or advertising for niche services, ensuring the message our audience sees matches what they’re looking for.

Once we’ve established your goals, very little! We handle the daily management and long-term strategy of your campaign, ensuring your budget is spent as efficiently as possible. Your primary "job" is to monitor your intake flow and let us know if your capacity changes.