Therapy ROI Calculator

One question our client’s often ask is “How do we judge if our ads are doing well from a financial perspective?” To answer this, we’ve put together an ROI Calculator — download your own copy by clicking on the image or button on the right side of this page

Just fill in the green cells in the calculator with the following:

  • Ad Spend: How much you want to spend over the course of a month

  • Average Cost per Click (Avg CPC): $5.00 is close to the national average. More competitive markets could be as high as $10.00.

  • Website Conversion Rate: The percentage of website users who will become a lead (calls, forms, schedulers). You should aim for this to be at least 5%.

  • Leads to Client Rate: At what rate do you usually turn leads into patients?

  • Average Number of Sessions: Average number of sessions a client attends therapy.

  • Pay Rate: What you charge per session

With all of this information, you can see the Revenue you can expect compared to your overall Ad Spend.